Opportunity & Initiative Communication

Organizations communicate every day…and then there are the special initiatives where an opportunity presents itself and the organization has no choice but to pursue it.

These are the initiative launches, the change communications, or even the pressing challenges that layer on top of regularly scheduled programming. Often times, they are inextricably tied to core business goals. As critical as they are often exciting, they also demand special attention and partnership to execute.

Working with your team’s existing resources, let’s build special initiative communications that illuminate your core mission through the unique circumstance. Offering a dedicated thought partner and foundational messaging developer, we can equip your day-to-day team with messaging and resources that make the added lift a little lighter:

Beginning with core messages unique to the situation, we’ll build:

  • Newly Launched Initiatives - campaign planning, executing strategies

  • Change Communications - internal messages, leadership speeches,

  • Reputation or Issues Communications - community challenges, crisis communications

  • Fundraising Campaigns - data-driven and human-centered narratives, motivating calls to action

Let's Speak to the Moment

When a critical initiative can transform trajectory…

Critical initiatives don’t come around too often, but when they do, they demand brain space, resources, and time. While taxing, they are worthwhile investments, especially when they rise to the level that can change the trajectory of an organization.

A merger, acquisition, or restructuring of an organization like a hospital - which touches the deepest parts of a community’s fabric in the most personal way - can open doors to new care. Changes, however, often require communicating a complex message to explain why the next phase of operations is the best way forward. The message needs data - but not too much. It needs heart - even when the words “close” or “care will be moved” are involved. And it needs to be rooted in trust - sometimes built on great scores and reputation, yet other times combating a legacy of rumors or one single adverse incident.

Partnering with communications teams in healthcare systems across the country, we’ve layered on opportunity and initiative communications among supporters and critics to:

  • Establish an ideal ROI on communications that is measured by the continuous repetition of your message, out in the community where hearts and minds are influenced.

  • Communicate complex situations with simple, consistent messages that capture the attention of a community and draw them into an understanding of the vision ahead.

  • Inspire internal audiences to become advocates and ambassadors of your message, lending a level of trust that operators often can’t reach.

  • Garner media attention that sets the record straight and is sharable by supportive stakeholders.

  • Address critics with a carefully developed level of vision, facts, and responses.

Critical initiatives truly set a new trajectory for organizations. With a shared approach to communications that equips not just the usual suspects to share the message but inspires supporters to naturally spread the word, organizations can make the most of ensuring their opportunities become just that.