Words Matter.
They are powerful opportunists that open minds to new ideas, operational tools that translate plans into actionable paths forward, and trust-builders that unite people in common purpose. When a leader can articulate their words just right, everyone breathes a little easier and moves forward with greater confidence.
Across nearly 25 years, I have partnered with leaders and entrepreneurs to build human-centered, data-driven messages that communicate vision, capture attention, and motivate action. It is an honor to be a sounding board, writer, and editor for those who are guiding and launching organizations that promote human flourishing, working in national and local policy, provider-focused healthcare, education, international non-profits, and entrepreneurial start-ups.
The messages we develop together become key initiative communications plans that guide work toward a desired end, written pieces that establish a voice in noisy spaces, speeches to mobilize the most critical of audiences, and many mediums in between.
What We’ll Accomplish
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Foundational Messaging
Think of it as “word branding”. You pick the colors & shapes that define your organization. The words - mission, vision, values, & core communications platform - deserve the same attention.
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Thought Leadership
Leaders have more thoughts than can fit in foundational organizational communications. Their voice can be a highlighter to punctuate your most critical messages, in the most human way.
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Initiatives & Opportunity
Organizations communicate every day…and then there are the special initiatives where an opportunity presents itself and the organization has no choice but to pursue it.
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Event Content Curation
Events are a catalyst for change - whether galvanizing a critical idea, launching an initiative, or raising funds. Every detail connects to the theme & propels attendees to act when they leave.
Assess
Let's start with the big questions: What's your vision? What problem are you solving for people? We’ll talk together, and also listen to the thoughts of those outside your organization to form the whole picture.
How We’ll Work together
Message
We'll turn the ideas rattling around in your head & throughout your organization into concise, compelling, and cohesive narratives. Something simple and memorable that your entire team can use to maintain consistency across every medium.
Strategy & Plan
Let's determine the unique thumbprint you need to leave that are tied to business goals and rooted in data. With audience top of mind, we’ll write the plan and foundational materials that set the tone.
Execute
Expanding capacity and equipping your team, let’s partner to create the core words: web, thought leadership, speeches, event curation. Then, we’ll equip your team to execute through digital, PR, marketing, sales, and more.
Across 20+ years in communications, various experiences working in missional industries has led to a honed focus on working with organizations that are connected to human flourishing. Through a variety of high-stakes projects, we can partner together in an arrangement that extends your team’s strategic thinking, planning capacity, and execution.
Areas of Focus
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Provider-side healthcare
Local non-profits
International non-profits
Start-up organizations
K12 and classroom-to-career education
Environment & energy
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Strategic planning
Mergers & acquisitions
Change communications
Executive communications
Thought leadership
Speechwriting
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Special projects, serving as consultant and project manager
Content writer
Message developer that equips digital, PR, marketing, and sales efforts
Event curation & project manager
Fractional communications leader
Coach to early-career communications professionals